Our key insight was that The Happy Pear brand was inextricably linked to Stephen and David Flynn, charismatic twin brothers with an irresistible passion for healthy eating and living. In order to position the brand for cohesive growth across multiple channels where the brothers would be further removed from the point of sale, we infused their unique character into the brand and packaging to maintain their loyal following and convert new consumers into advocates and loyalists. Within 6 months of launching the new identity in store and on key product packaging, brand sales grew almost 300%, far exceeding expectations.
Work done with, and content courtesy of, Trinity Brand Group.