As a high-end beer consumers find light and refreshing, Constellation Brands saw a natural opportunity for Corona to enter the growing low carb light beer category. Corona Premier is the first new Corona-branded beer in 29 years and was created to deliver the refreshing taste and authentic Mexican escape of the Corona brand with fewer calories and lower carbs; a more sophisticated light beer. Our solution leveraged the iconic strength of the Corona masterbrand while expanding its meaning—without creating consumer confusion or cannibalizing Corona Extra or Corona Light, shifting the balance of its equities to create a unique look and a strong family on shelf.
Work done with, and content courtesy of, Trinity Brand Group.