The oldest and largest Safeway-owned brand, Lucerne Dairy Farms has $1.2 billion in annual sales and the potential for more with its reach across 475 SKUs and 20 categories. To unite the brand and grow consumer loyalty across categories, we built a consistent, yet flexible system, depicting the shared moment between a mother and her calf. It's a powerful link to childhood and motherhood and their emotional associations with freshness, wholesomeness, and nurturing, and it gives the brand an authentic sense of place and an enduring innocent charm.
Work done with, and content courtesy of, Trinity Brand Group.
As a high-end beer consumers find light and refreshing, Constellation Brands saw a natural opportunity for Corona to enter the growing low carb light beer category. Corona Premier is the first new Corona-branded beer in 29 years and was created to deliver the refreshing taste and authentic Mexican escape of the Corona brand with fewer calories and lower carbs; a more sophisticated light beer. Our solution leveraged the iconic strength of the Corona masterbrand while expanding its meaning—without creating consumer confusion or cannibalizing Corona Extra or Corona Light, shifting the balance of its equities to create a unique look and a strong family on shelf.
Work done with, and content courtesy of, Trinity Brand Group.
Skellig Distillery
Skellig Distillery exists in one of the most beautiful places on earth—at the edge of the world, on the extreme west coast of Ireland. The Skellig team saw an opportunity to build a brand whose spirit is shaped and formed by both the landscape and the singularly characterful community that lives there. We helped bring that vision to life with a brand strategy and design that references (and reveres) their strength, and the place that shapes them: the rugged coast and its weather, the flora and fauna, and of course the Skellig Islands, with their 618 ancient steps carved into the rock in the 8th century leading to a remote settlement where young monks once begun their life’s studies. The brand identity lives and breathes the landscape and embodies the spirit of the Irish coast.
Work done with, and content courtesy of, Trinity Brand Group.
Simply put, MuleSoft connects the world's applications, data, and devices—but it's anything but simple. Their Anypoint integration products make it look easy by doing the mule work behind the scenes, and they really work; the proof is in a successful IPO (with stock rising above 45% on its first day), then a $6.5 billion acquisition by Salesforce. Design-wise, simplifying complex topics, like an iconography system that innovated yet met industry standards, was a key differentiator. Infusing life into abstract concepts was another, drawing users in with a human touch to connect anything, and change everything.
Work done with, and content courtesy of, MuleSoft.
Proudly independent and family owned, Quantum Health stands out in a sea of big corporations and fly-by-night players by "Doing Right", their uniquely principled way of doing business that we helped define. In order to convey their authenticity, quality, and effectiveness, we also developed a new identity and package design that delivers a distinctive sophistication that places the brand firmly within the natural space while at the same time conveying its efficacy.
Work done with, and content courtesy of, Trinity Brand Group.
Renowned brewmaster Keith Villa (of Blue Moon) has brought his expertise in crafting quality, crowd-pleasing beers to the cannabis industry with a mission to destigmatize responsible, social cannabis use. With many new consumers far outside their comfort zone at retail, we developed a brand strategy to make the magic of cannabis accessible to all adults using a beer analog, with a design that reflects tradition with a touch of magic. Taking inspiration from Ceres, ancient goddess of the harvest, and guardian of hops, barley, and cannabis alike, our design celebrates the magical synergy of bringing them all together with a trustworthy, timeless, yet modern design accessible to all; truly “Cannabis for the People”. The result is a breakthrough new brand that takes the industry to an entirely new level.
Work done with, and content courtesy of, Trinity Brand Group.
Our key insight was that The Happy Pear brand was inextricably linked to Stephen and David Flynn, charismatic twin brothers with an irresistible passion for healthy eating and living. In order to position the brand for cohesive growth across multiple channels where the brothers would be further removed from the point of sale, we infused their unique character into the brand and packaging to maintain their loyal following and convert new consumers into advocates and loyalists. Within 6 months of launching the new identity in store and on key product packaging, brand sales grew almost 300%, far exceeding expectations.
Work done with, and content courtesy of, Trinity Brand Group.
With double-digit growth since 2000, Irish Whiskey is the fastest growing premium spirits category in the world, but has been dominated by lesser brands. Enter The Powerscourt Distillery, located on the stunningly beautiful 800-year-old Powerscourt Estate. They've created a portfolio of Irish Whiskeys as sophisticated and elegant as the property on which they’re distilled. To bring this truly extraordinary spirit to life, we created a brandmark inspired by the estate itself, with the region’s striking Sugarloaf mountain, an intricate filigree etching that nods to the estate's detailed craftsmanship, and a gold patina that evokes the layers of history behind the Powerscourt Estate—an elegant, sophisticated and storied place that has stood the test of time.
Work done with, and content courtesy of, Trinity Brand Group.
For generations (since 1930 in fact), Fisher-Price has existed to make childhood fun and enriching. Through their breadth of products and services, they support families with young children, helping them build skills that will last a lifetime. While always innovating new products, it's also critical that timeless classics evolve as needed to stay relevant, like their popular Little People line. We tailored a variety of illustration and design solutions to address the needs of individual product lines, while also ensuring we lived up to an iconic parent brand near and dear to people's hearts.
Work done with, and content courtesy of, Fisher-Price.
Norton by Symantec is at the forefront of security software, protecting individuals and small businesses against today’s most aggressive threats with the Norton Security by Symantec product portfolio. At retail in 153 countries, clear communication is key, so we simplified packaging forms (from 43 down to 10), and employed a thoughtful use of space, metallic colors, modern typography and an iconic ring graphic to provide the appropriate technology backdrop for a messaging strategy that very clearly differentiates between products and tiers. We maintained the brand’s established and highly navigable yellow box equity, but redesigned it with a sophisticated, modern strength that stands out from the rest of the software shelf and more accurately reflects the brand’s truly cutting edge protection.
Work done with, and content courtesy of, Trinity Brand Group.
Casa Noble's ultra-luxury tequila, Alta Belleza, is a limited-release showcasing master tequillero Jose “Pepe” Hermosillo's pursuit to push boundaries; priced at $1,200, limited to 563 bottles, and rested for 6 months in To Kalon Vineyard barrels. To convey luxury and drive awareness of Casa Noble’s relaunched core line, we worked with craftsmen from around the world. The French bottle invites the senses, and the elegant metal collar and closure pair the best of European decorative arts and the celebrated silversmithing of Mexico, with nods to the core line's iconography. The result perfectly complements Alta Belleza's artistry.
Work done with, and content courtesy of, Trinity Brand Group.
A background in fine arts and design allows me to think holistically, bringing the two together for illustration with truly cohesive results. It also provides a foundation for directing team members as we craft new experiences together (though the work represented here was done by my hand). From the simple, wholesome fun of Fisher-Price, to the natural beauty of Quantum Health, each piece is handcrafted with the needs of the overall design in mind.
